To make a career out of music it is essential to take your copyright very seriously. We are going to set out the path for all copyright owners right here to maintain control over your own copyright and learn the steps to monetizing it.
This service is FREE of charge because it is your copyright, the fruits of your higher consciousness and by enjoying the fruits of this inspiration may you be truly inspired to plant the seeds for the future generations. It is at Gito Baloi said, "The musicians must get the bucks."
STEP ONE: South African Collections
South Africa has a vibrant music licencing sector. For neighbouring rights, performance rights, broadcast and other public performance rights – the performer or record label must register their music through a variety of organizations. If access is a stumbling block – keep trying till you break through. These organizations are only as strong as their members. Make sure that your works are properly registered with the performance collection and broadcast collection agencies in the respective countries and the African market.
Few know about performance rights and the necessary registration required for each individual recording. For featured artists and band members, if the name is not entered into the database, there will be no payment of rights.
If artists have recorded their music and it is played on radio then they should collect the revenue on broadcast rights. If you don’t understand what you rights are about it is difficult to collect. Due to the cause of not understanding the system in its entirety artists can’t collect those royalties.
When music is broadcast on radio and TV royalties accrue to the sound recording. It is important to know where and how much are the plays and how to collect on these rights.
If you have recorded any music tracks of your own, you need to register these with a different CMO. In this case, it would be either SAMPRA and IMPRA. SAMPRA and IMPRA collect license fees from radio stations for broadcast and from retailers, gyms etc. for recorded music played in public. South African independents who wish to get paid from these important sources must organise themselves for these purposes.
Audio Visual Registration
In South Africa, if you have produced a music video you need to become a member of RISA or AIRCO. They collect royalties for the use of music videos from the SABC and a few other sources. In general, the major record labels mandate RISA to collect video performance royalties together with a group of independents and only the smaller independents give their mandate to AIRCO.
Watch this video to give you a better insight into the 4 primary CMOs and the registration process.
STEP TWO: Reciprocal Rights:
At the moment it is difficult to collect rights in Africa because local collection agencies do not have reciprocal rights for rights owners. This means entrepreneurs and labels have to come to South Africa or have somebody in South Africa that can register the works and make sure that it is collected. Needletime rights become more complicated if the recordings are played on an overseas radio station.
STEP THREE: Radio Plugging:
Sampling to South African radio stations
STEP FOUR: Digital Licencing
When you have a healthy independent sector you have a very healthy creative environment for the entire music industry. With the internet connecting all aspects of the world now is the time for the visible independent artists to come to light. It is this we call levelling the playing fields.