Radio Monitor South Africa

Radio Monitor South Africa

Radio Monitor is a London based company that has been in existence for 11 years. Radio Monitor has stand-alone representation in South Africa and other sub Saharan territories. Radio Monitor does music detection across radio and television throughout Africa across 172 radio stations and 25 TV stations. Radio Monitor provided basic metadata, the times and spins from the radio stations, TV stations and broadcasters. 85% of adverts broadcast on radio and television come through our system. We verify them and submit them to radio and TV stations – library music, production, jingles and commercial music. We have this huge database of content. Radio Monitorworks with the CMOs to give them accurate data fortheir collections. SAMRO collects on 50 radio stations, and SAMPRA on about 12.They have the stations listed on their websites. It is mainly the Kagiso, Prime Media and Central Media stations. In terms of the Copyright Act community stations are not required to pay needletime rights. Radio Monitor use audio recognition much like Shazam. With services based in London and Cape Town, RM is listening to the radio stations and TV stations on a constant basis and picking up the detections based on the actual audio recording. Radio Monitor is a successful service in South Africa where the public broadcaster, SABC radio stations only have a65% reporting accuracy.The reporting accuracy of commercialstations like Jacaranda, KFM and Kaya are 95%. Radio Monitor provides rightsholders with data. Their data goes back to 2015when we started monitoring and is comprehensive from January 2016. RM do not have any restrictions in terms of the data provided, because the data is the data and is not manipulated in any way. RM does not to get involved in any discussion of copyright ownership it is purely to provide the data on which the correct decisions can be made. RM provide different structures for monitoring with a general cost of R750 to add all the existing tracks the artists have, set them up in the system in the correct way and retrack them back 5 years. To track the files RM require them in Mp3 with basic metadata;artist name, song title and release date. For any track that is not already in the system it is added to a bulk retrack so as to go into the folders. Director of Radio MonitorSouth Africa Jarrod Assenheim said, “Metadata is the single biggest issue regarding publishing and collecting royalties for artists. It is a huge problem all over the world. Knowledge is power and lack of knowledge is not. When artists don’t know how it works they don’t know how to question and they don’t know what questions to ask. When those questions are not being asked that money is sitting in an account somewhere. And this is happening across all the major publishers and labels across the world. Around 30% of music royalties collected sit unallocated globally. A multi-billion dollar industry. Whoever is sitting on that is gaining interest on that alone irrespective of whether they are using the capital. They are making huge amounts of interest not going back to the content owners.” However, the reports that Radio Monitor provide, have got the correct data and provide asolution for issues with broadcast rights - especially with SAMPRA.

Struan Douglas

Struan Douglas is a freelance writer and author based in South Africa.