Starting in February 2020, the new board appointed qualified attorney, Mark Rosin as CEO. He is on a two year contract as a turnaround strategist. Rosin, 61, has worked in the South African music industry for 30 years, for record companies, composers, publishers and broadcasters. He left a law practice at Rosin Wright Rosengartenin 2011 to join the firm’s biggest client,eTV, where he worked for nine years including as COO and head of strategy. He has specific instruction to identify a suitable successor within 18 months that will fit the employment equity status. He says, “I got one big talent – I know what I don’t know.”
The spotlight is shining on SAMRO to correct some of their historical legacies and corruption including AEMRO in Dubai, the DP scandel and split and pyramid membership structures.
Although mechanical royalties has become a quickly diminishing sector of the music industry, SAMRO has invested fortunes of member’s money to influence the market.
Parallel to the rise in live music is the rise in the “experience economy.” Fans do not want physical product, but memorable experiences in what is termed the shift from materialism to experientialism.